Privacy policy

Privacy Policy

Last updated: 28 August 2026

This policy explains what personal information The Fierce Edit collects, why we collect it, what we do with it, and what rights you have. We are the "data controller" for that information.

Who we are

Registered company name: The Fierce Edit Ltd, trading as The Fierce Edit
Company number: 17018453, registered in England and Wales
Contact for privacy questions: hello@thefierceedit.com

What we collect

When you order: your name, email address, delivery and billing address, phone number if you give one, and the details of what you ordered.

When we personalise something for you: the wording you supply — which may include names, dates, and in the case of seating charts and table plans, the names of your guests.

When you pay: payments are processed by Shopify Payments and its supported providers. We never see or store your full card details.

When you contact us: your email address and whatever you choose to tell us, including any photographs you send about an order.

When you use the site: cookies and similar technologies record how the site is used. See "Cookies" below.

Why we use it, and our lawful basis

What we do	Why	Lawful basis
Take and fulfil your order, send proofs, arrange delivery	To do what you have asked us to do	Performance of a contract
Answer enquiries and provide quotes	To respond to you	Steps before entering a contract
Keep accounting and tax records	Because we have to	Legal obligation
Handle returns, complaints and courier claims	To resolve problems	Contract and legitimate interests
Send marketing emails	To tell you about new work	Your consent — you can withdraw it at any time
Improve the shop and understand how it is used	To run the business well	Legitimate interests

Guest names and event details

Seating charts, table plans and place cards mean you send us other people's names. We use those names only to make your order, we do not add them to any mailing list, and we delete the working files once your order is complete and the return window has passed. We keep the order record itself for accounting purposes, as described below.

Who we share it with

We do not sell your personal information. We share it only with organisations that help us run the business:

Shopify — hosts our shop and processes orders
Shopify Payments and its supported payment providers — take payment
Royal Mail and our courier partners — deliver your order, and receive your name, address and contact details
Our accountant — sees transaction records for bookkeeping and tax
Email and marketing tools we use to send order updates and, if you have opted in, marketing

We may also disclose information where the law requires it.

Information leaving the UK

Some of our providers, including Shopify, process data outside the UK. Where that happens, transfers are covered by safeguards approved for use under UK data protection law, such as the UK International Data Transfer Agreement or an adequacy decision.

How long we keep it

Order and transaction records — six years after the end of the financial year they relate to, to meet HMRC record-keeping requirements
Proof artwork and working files — up to 12 months after completion, so we can remake or match a piece if you come back to us
Guest lists and event details — deleted once your order is complete and the return window has passed
Marketing contacts — until you unsubscribe
Enquiries that do not become orders — up to 12 months

Your rights

Under UK data protection law you have the right to:

ask for a copy of the personal information we hold about you
have inaccurate information corrected
ask us to delete information, where we have no continuing reason to keep it
ask us to restrict how we use it
object to processing based on our legitimate interests
ask us to transfer your information to another provider
withdraw consent to marketing at any time

Email hello@thefierceedit.com to exercise any of these. We will respond within one month. There is no charge.

Cookies

Our shop uses cookies that are necessary to make it work — remembering your basket and keeping checkout secure. We also use cookies that help us understand how the site is used, and, where you have agreed, cookies set by advertising and social platforms. You can accept or reject non-essential cookies through the banner on the site, change your mind at any time, and block cookies in your browser settings, though the shop may not work properly if you block the essential ones.